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NATEDE, The Air Purifier That Uses The Power Of Plants To Detox Indoor Air

The second product from positive-social-impact company Clairy, NATEDE, reached its funding goal within the first 12 hours of its Kickstarter campaign.

Natede - Air Purifier

Clairy has introduced its latest technological advancement in air purification: NATEDE. Within the first 12 hours of its Kickstarter campaign, NATEDE reached its €50,000 goal.

The name NATEDE comes from Clairy’s unique and proprietary product concept trilogy: NAture, TEchnology and DEsign. NATEDE is not just a beautiful air purifier, it is also a plant holder, it is designed and crafted in Italy and it comes in sustainable biomaterial or ceramic (the latter being a premium version).

The air inside our homes and offices can be up to 5 times more polluted than the air outside – stated the World Health Organisation – as contaminants come from cleaning products, carpeting, paint, furniture, smoke, dust, cooking and more. As we spend on average 90% of our lives indoors, it is critical that we address the multitude of negative effects air pollution can cause: allergies, asthma, poor sleep, skin irritation, coughs, runny noses, and itchy eyes as well as more long-term, harmful impacts on our health and well-being.

NATEDE is a beautiful accessory for any home, and its simple design is deceptive: it features the most advanced sensors and has a new photocatalytic filter, which does not need to be replaced, therefore eliminating waste and extra expenses.

Thanks to the combination of the plant with photocatylisis the product is now able to eliminate 93% of pollutants such as formaldehyde and benzene, 99% of bacteria, virus and fine particulate, as well odours.

Said Clairy CEO Paolo Ganis: “The core technology of NATEDE is phytoremediation, which means that it uses the natural power of common plants to clean toxins in the air. This technology was studied by NASA in the ’80 and then implemented by us backed by almost 3 years of research at PNAT and LINV, two of the most important laboratories on plants neurobiology in the world.

“Plants placed in NATEDE metabolise a significantly higher amount of pollutants compared to plants potted in regular vases thanks to the combination of design and embedded technology, allowing NATEDE’s air flow system to quickly and quietly clean air through the plant’s soil.”

The company, Clairy Inc, which was incubated for 3 months in Silicon Valley by Plug and Play Ventures in 2016, has gone through a complete redesign including upgraded features for this new product.

The monitors and sensors inside of NATEDE can accurately read the temperature and humidity of a room, as well as detect and purify the air from pollutants, toxins, viruses, bacteria, and carbon monoxide.

A new LED interface communicates air quality levels without the use of the dedicated app, which allows users to monitor air pollutants and control the air flow which cleans their space in real time. Indeed, NATEDE purifies the air in a 36-square metre room in just nine hours.

As well as being able to connect to smart home devices, such as Amazon’s Alexa and Google Home, NATEDE possesses a self-watering system, further reducing water consumption and taking the headache of having to re-water plants regularly as the system can replenish a plant for about a month.

NATEDE is available for pre-ordering starting at €133 ($164) on Kickstarter.


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